Skills: Brand Strategy / Integrated Campaign Strategy / UX / UI / Design / Photography / eCommerce / Build

Premium lifestyle products for your pets

When the directors of Aurora Lifestyle Products grew tired of the (lack of) range and inferior products available for keeping your pooch safe and visible at night – they decided to create their own! And with a huge tradeshow just on the horizon they knew they had to deliver the goods, and quickly – enter Croc Digital to the rescue.

What we did

Wanting to really set this brand apart from competitors (as well as flexibility for scope with other product lines), we created the brand story “Be seen, be safe, anywhere, everywhere” – a testament to Aurora’s genuine commitment to dog lovers’ safety and peace of mind, especially when out with your beloved furbaby at night.

With an extremely tight deadline to meet launch, we created an eCommerce website that ties in with a customised POS system – meaning Aurora could sell their products not only at this upcoming event but through their digital shop as well. We also created all collateral and material to fully support that safety and visibility are the number one priorities for the brand.

The result is a beautiful range of products that not only sold well upon launch at the event, but continue to outperform as Aurora takes their brand and messaging further throughout Australia.

What we achieved

Rollout within 3 weeks

100%

MoM growth across digital

76%

Average MoM sales increase

42%

Average MoM engagement

37%

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