Since 2008, Glebe locals have made Naggy’s Cafe their own Cafe and Restaurant destination. In 2014, Croc Digital was tasked with repositioning the business using their new name, Esca.
Our first challenge was in identifying the ethos of Esca – which we defined as a new and exciting variety of food prepared from the heart to your table. From here we created an identity and photographic library which not only captures the ethos of the brand, but seeks to bring it boldly into 2014 and beyond. This was reinforced throughout all communication, including a large, hand-painted signage treatment within the cafe itself.
We also developed an online WordPress solution which seeks to take the identity online, with Esca being able to inform its customers of new specials and promotions as well as take reservations online.